Media, Tech &

Social Impact

Research

 
 
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Mission

WonderWhy amplifies youths’ voices, advocates for users, and inspires producers to create smart, innovative, and inclusive media experiences.

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Areas of Practice

CONTENT Research

Integrate formative research throughout the production lifecycle from concept to final animation. Understand viewers’ attention to, comprehension of and engagement with content. Develop inclusive stories that resonate with children and families.

UX RESEARCH

Drive a user-centered design process through observation and inquiry. Understand users’ needs, attitudes and behaviors from usability to search and discovery. Develop useful and delightful systems and tools across web, mobile, VR, AR and voice interface. 

education consulTation

Define issues that matter, set developmentally appropriate educational goals that you can reach, and design a plan based on best practices in theory and instruction. Embed informal learning opportunities in schools and homes, on the screen and throughout the community.

PROGRAM EVALUATION

Develop data-driven social programming that transforms communities. Iterate with participants and stakeholders through integrated feedback loops and actionable documentation. Understand program impact from pilot to implementation.

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 We’ve worked with the best